GIS Monitor - NEW AND CREATIVE USES OF GEOSPATIAL TECHNOLOGY
Your cell phone may be able to determine its location, but at this point it can't determine which direction it faces. Enter GeoVector, based in San Francisco, with research teams based in New Zealand. The company is working on technology in that country (with support from Industry New Zealand) that will add heading information to cell phones and other navigation devices. As the company's marketing material puts it, "Location based services can tell you where you are, GeoVector can tell you what you're looking at."

With that information, devices can literally lead users to destinations (much like the arrow of a GPS). Another application: field workers or safety personnel could point the device at a building to receive details about it. Those interested in a film could point to the theatre, and see film times and order tickets via a mobile device. The company also has a long list of game developers who are interested in the technology. Development work depends on an iPAQ but the final embeddable devices should be considerably smaller.

http://www.gismonitor.com/news/newsletter/archive/010903.php

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